Google adsense is a program run by google through which website publishers in the Google Network of content sites serve text, images, videos, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted and maintained by Google.
What is Google Adsense?
Google Adsense is an advertising platform that helps website owners earn money from their websites by displaying contextually relevant ads. Adsense publishers receive 68% of the click cost and Google 32%.
How Adsense works
First, Google has to approve your website. Google doesn’t disclose its metrics for approval. But if your site has unique content and complies with Adsense’s policies, you’re good to apply. Yo u must be at least 18 years old.
Once you get approved, you can arrange for ads to appear on your site. You can choose which types of ads run and where on the page they will appear. But the companies that show up on your site bid for their right to be there.
AdSense lets its advertisers vie for space on your website based on your content, as well as how likely they are to get clicks on their ads from visitors. Google determines the latter through the advertiser’s “quality score”. Two factors are at play here. One is the click-through rate, or CTR. This is the percentage of visitors to your site that Google thinks will click on ads.
The other is a group of what Google calls “factors affecting the quality of user experience from viewing the ad.” Google doesn’t disclose what these are, but according to its help site, the relevancy of the ad and landing page experience are key.
Google AdSense is very strict about their policies, so make sure you read the official AdSense guide to learn about the best practices for monetizing with AdSense.
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