Affiliate Marketing Basics

Affiliate Marketing is a referral arrangement in which an online retailer (advertiser) pays you a commission when users purchase their product from your referral link. Unlike other ad types which pay based on clicks on views, affiliate marketing works on a CPA (cost-per-acquisition), or CPL (cost-per-lead) basis. In other words, only when someone takes an action (i.e buys the product or signup for a free trial) commission is earned.