Lead Generation is the process of using online marketing tools and techniques to build up a prospective client’s interest in a product or service. The lead generation process is achieved when the visitor either signs up for the service or requests more information, usually by entering their contact details on the website..
Lead generation makes it possible for organizations to acquire leads for their products or services. These leads can either be users that have signed up for a free trial of a product or opted into blog updates or newsletters. Generally, the lead generation process is automated through a CRM or marketing automation software.